Sales and Marketing
Sales & Marketing Management
We help your business grow by creating and executing sales and marketing strategies. For a company ready to take a product to market, we analyze market trends, identify target audiences, advise on branding and campaigns, train teams, find solutions for conversions, and suggest ways to track marketing performance.
Startups find it hard to distinguish between sales and marketing. Understanding this difference is important.
What are you struggling with?
You may be at the early stage of asking questions like; What is marketing? What is sales? Understanding the difference between the two is important. Or you may be at a stage where you are asking questions like: Do we need a sales manager? How do we create territories and evaluate performance? How do we find and hire the right sales people at the right time?
We can help you with these questions as well as a host of other unique questions and problems that you may have.
Are you a company with an established sales team but are struggling with: How to reduce tension between sales and the R and D team?
Sales Training
This is a unique perspective that we bring to you. If you are a company with a sales team and you are struggling to meet targets, we can help. Jimmie Moore, is an expert in training sales people. He has done that successfully at many companies. His training system includes selling techniques that are unique to life science products and teaches approaches that result in closing the sale and establishing long term relationships with customers.
Different products require different sales strategies. Cookie cutter approaches never work, particularly in the sciences.
Why work with us?
We bring a unique perspective to sales and marketing. From providing services to developing scientific instruments and from selling reagents to large capital equipment; we have learned a lot that we can share with you regarding sales and marketing of life science products. We know what strategies will work and what will not work and are happy to share that knowledge with you.